Movie Theater Owners Push Hollywood to Shorten Trailers

Hollywood studios are being asked to reduce the length of their previews for upcoming films.
3:00 | 01/28/14

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Transcript for Movie Theater Owners Push Hollywood to Shorten Trailers
To a new move to trim those long movie trailers that run before our movie. Theater owners are now forcing Hollywood studios to shorten them and ABC's David Wright has a preview of what will happen to the previews. ♪ Reporter: In a world where the stakes are high -- I won't disappoint you. Every time a person walks into a movie house -- Reporter: And a glimpse is all you get. What do you think? I love it. You spoil me so. Reporter: Time -- Hang on. I like that. Whoa, whoa, whoa. Reporter: Just got even shorter. Brought it. You can't handle it, little mama. Reporter: Yep, two minutes per trailer. That's the new limit under guidelines just put out by the nation's theater owners. Well, boy, how you feel now? Reporter: And no more than 150 days ahead of the release date. ♪ Disney's "Ma live sent" in theaters in may just barely qualifies. Well, well. The studios can definitely do this. They can definitely produce shorter trailers. Do they want to? Probably not. Reporter: The early reviews from moviegoers, mostly positive. Should trailers be shorter? Yeah, absolutely. They give away the whole darn movie. I always find them long, yeah. I come to watch the movie, not the trailer. Reporter: But for the makers of big blockbusters. Darker there. Reporter: A topsy-turvy transition. The trailer soon to be barely more than a tweet. For "Good morning America," David Wright, ABC news, Hollywood. You can get to the movie late and still see the movie because the trailer goes on and on and on. We were talking about this on the commercial break a couple of weeks ago. It just gives away -- puns upon a time they teased a film. Now they sort of tell you the whole thing. I think it's the economics. So much spent they can't leave a special effect for you to still see in the theater. I don't mind the long trailers, it's all the ads and everything -- we went to the movies other day. Half hour after -- That's what I was saying. You can get there late and not have to worry about it. It's an outrage. I know. But the trailer, when it's better than the movie, that's when I draw the line. I know you want to weigh in but

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