Behind the Scenes of Jon Lovitz's Super Bowl Ad

ABC News' Jesse Palmer takes you behind the scenes of Avocados from Mexico's 2017 Super Bowl ad featuring comedian Jon Lovitz.
2:27 | 01/30/17

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

Comments
Related Extras
Related Videos
Video Transcript
Transcript for Behind the Scenes of Jon Lovitz's Super Bowl Ad
the most anticipated super bowl ads this year. It's for avocados for Mexico. Every year they do a great one. They do. You have the story. Super bowl advertising is big business. 5 million bucks for just one 30-second spot so avocados from Mexico hopes theirs pays off big. This is Scott Baio. Reporter: In 2016 Scott Baio took avocados from Mexico to a futuristic world with their popular super bowl commercial. Anyone want to feed Scott Baio? It's included in the price of admission. Reporter: Jon Lovitz is stepping up to the challenge in one of the most buzzed about ads for super bowl LI. Avocados. Inviting us behind the scenes of their hypnotizing commercial. Expected to be seen by more than 100 million people. Come and get it, hipsters. Reporter: This year's theme, a secret society of avocados. We always like to play with culture and find a sort of trend we can latch on to. This is definitely the year of no secrets kept. Are you streaming this? Is that not cool. Reporter: For the former "Snl" star taking the role was a no-brainer. I love avocados and I love Mexico so when they put the two together I couldn't believe it. Reporter: They're a super bowl snacking staple. In fact, avocados from Mexico imports on average more than 190 million pounds of victims in the weeks leading up to super bowl Sunday. That's enough guacamole to fill Houston's nrg stadium from end zone to end zone at a depth of more than 33 feet. When you are making a super bowl ad there's always pressure but sounds ridiculous. This is our chance to play in the super bowl. We're not doing it on the field but you get loose, out there and have fun. Reporter: This mark Lovitz's third super bowl commercial though he isn't up to date on how many will be watching. I thought it was 89. 100 million is too much. 80 million, I'm good with. Of course, I like comedy and I think this will be really funny. Going to be good. The third year avocados from Mexico has bought ad time. It's going to be one of the top trends, top five foods for this year's super bowl snacking also on top the ones you think about, pizza, chili, chicken wings, nachos, as well. A lot of munchies will be advertised and take a big bite of many company's advertising budget, 120 million people expected to watch the game this year. Unbelievable. Yeah. I don't know about you but

This transcript has been automatically generated and may not be 100% accurate.

{"duration":"2:27","description":"ABC News' Jesse Palmer takes you behind the scenes of Avocados from Mexico's 2017 Super Bowl ad featuring comedian Jon Lovitz.","mediaType":"default","section":"ABCNews/GMA","id":"45131512","title":"Behind the Scenes of Jon Lovitz's Super Bowl Ad","url":"/GMA/video/scenes-jon-lovitzs-super-bowl-ad-45131512"}