Super Bowl 2013 Commercials: Winners and Losers

Which of the 50 new ads that ran during the big game scored big with viewers?
6:10 | 02/04/13

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Transcript for Super Bowl 2013 Commercials: Winners and Losers
be the surprise fwhirns the commercial bowls. ♪ Reporter: They may have cost advertisers millions. ♪ Oh, oh ♪ maybe I'll do cameo on tablet. Reporter: The biggest winners on the super bowl of commercialist were a pair of low-budget ads made and chosen by doritos fans, including this chip-chewing goat. And these manly men playing dressup in order to chow down. Is that my wedding dress? Could be. ♪ Reporter: Taco bell ran for the border with some hard-partying retirees. And budweiser poured on the tears with a heart warming reunion with a horse and its trainer. ♪ Well the landslide will bring you down ♪ Reporter: And while calvin klein made a brief but popular appearance, other attempts at overselling sex appeared to fall short. Bar refaeli's uncomfortable godaddy lip lock seemed so wrong. It may have been the 30-minute stadium power outage that again rated the best ads. Oreo saying you can still dunk in the dark. Tide saying, we can't get your black out but we can get stains out. And the social networks were lighting up with tweets and posts about the spots. Exclusive numbers from facebook about the most commented on ads of the night. The tide ad, once it ran, the number of mentions on facebook increased 132%. Number taco bell, my favor. As soon as this commercial ran, the number of mentions of tack bowe bell, 140,000%. This was the big winner. The numbers of mentions of farmers after the dodge ad, 1.8 million percent. 2.4 million tweets about the game last night. And the infamous blackout. The smart advertisers took advantage of that. Oreo, you can still dunk in the dark. -- Than 14,000 retweets. That is creativity. That immediate response. I loved the tide one, too. So mart when someone jumps on more are d.L. Hughley. He's up early. We got the numbers from facebook. What was your favorite? My favorite was the taco bell ad with the -- when old people are partying, it's always good. Actually, I gotta say that, you know, I didn't know it was a taco bell ad. Once they said taco bell, i thought, you'll never get that old if you actually eat taco bell. That's actually teenagers eating taco bell. Which one didn't you like? That was my favorite. The least favorite? The stevie wonder ad was so disturbing. When stevie wonder finds out they had him looking like flavor flav, he's going to be -- think he was so mad he caused the blackout in the superdome. Could be. My favorite was -- it looked like -- it looked like flavorflav and t pain had baby. It was disturbing. Sam, I'm sorry. That was okay. That's a visual there I gotta get out of my head. Oh, man. I loved the chrysler ad. The veterans. That was so moving near the end of halftime. A loft mentions for the doritos ad with the dad and his daughter. Take a look. or the goat. Or the goat ad from doritos. Angry goats are always funny. I didn't see that one. I like that one. I didn't see it. It must have been when I went back for more ice cream. D.L., Did you hate -- that was his daughter? No, no, no. Wrong ad. Did you hate the bar refaeli ad as much as I did? It was so disturbing to watch her makeout with that boy. It made me want to take antibiotic. It went on and on. I was eating wings and I had to put them down. Take antibiotics, you're killing me. For me, it was the audio. I loved amy poehler's best buy ad. This proved once again, golden globes, she did it. She's one of the funniest ladies in the business. She's zbraegt time. No yes. I'm with you on the bar refaeli. I was watching it with elliott, she goes, eww. Thanks, d.L. Let's get the weather from sam.

This transcript has been automatically generated and may not be 100% accurate.

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