How Do You Vote? Depends on Where You Vote

When considering who to vote for in the upcoming presidential election, it might behoove us to consider where we vote, as well. A new study suggests that where people vote may affect how they vote. "Seemingly innocuous factors can influence behavior," said Jonah Berger, assistant professor of marketing at the Wharton School of the University of Pennsylvania, and the study's lead author. "There is a connection between location and the thing people are voting on." Berger examined results from...Full Story
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