$1.6 Billion Spent Targeting Kids

Young people in the United States are no doubt a hot commodity for food and beverage marketers. But a report released Tuesday revealed that those marketers spend a surprising sum selling those products to kids and teens. Forty-four major food and beverage marketers spent $1.6 billion to promote their products to youth under the age of 17 in 2006, according to a report released today by the Federal Trade Commission. Often promoted in conjunction with a popular new movie or television show, food...Full Story
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