R.J. Reynolds seeks FDA approval to claim e-cig is safer

The Food and Drug Administration will review whether R.J. Reynolds can claim that its electronic cigarette poses less risk than tobacco

WINSTON-SALEM, N.C. -- The Food and Drug Administration will review whether R.J. Reynolds can claim that its electronic cigarette poses less risk than tobacco.

The Winston-Salem Journal reported Sunday that the electronic cigarette is named Vuse and is made by R.J. Reynolds Vapor Co.

Reynolds submitted Vuse for premarket approval from the FDA in October. Approval requires the FDA to consider a product’s risks and benefits, particularly when compared to traditional cigarettes.

Vuse is the second-best selling e-cigarette in the U.S. Reynolds wants to market it as an electronic nicotine delivery system aimed at adult consumers.

———

Information from: Winston-Salem Journal, http://www.journalnow.com