Distillery Launches Putin-Brand Vodka

ByLiudas Dapkus

V I L N I U S, Lithuania, Sept. 15, 2000 -- Putin Vodka hit liquor stores today in what some are calling a clever marketing ploy that capitalizes on the name of Russian President Vladimir Putin.

The vodka, produced by the ex-Soviet republic’s Alitadistillery, features a label in white, blue and red — the colors ofRussia’s flag. “Putin” is emblazoned in large white letters.

A bottle of Putin costs $7 — a little less than most top-endvodkas in Lithuania.

Alita spokesman Vilmantas Peciura maintained the brand wasn’tmeant to refer to the Russian president. He said it derived from“putinas,” a tree with red berries found in Lithuania, althoughthe vodka reportedly is clear and not flavored.

Publicity With Every Denial

But many people scoffed at the denial.

“What a brilliant idea,” said Tautvydas Musteikis of GrayAdvertising. “They’ve received tremendous publicity and aregetting more attention with every denial of the Russian link.”

Since Lithuania broke with the Soviet Union in 1991, relationswith Russia have sometimes been strained. Many Lithuanians haveexpressed suspicion about Putin’s past work for the Soviet secretpolice, saying he can’t be trusted.

The new vodka now is sold only in Lithuania, though thedistillery said it may decide to export it later, perhaps toRussia.

Russian Embassy spokesman Boris Kirilov said he knew about thevodka and said he didn’t think Russians would be offended by it.

Putin, a judo champion in his youth, is said to drink little.

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