July 11, 2013 -- Bald is beautiful. Especially on a baby. Or is it?
One company seems to think bald babies need hair, at least based on the product it's selling: Baby wigs.
Yes, that's wigs. For babies.
BabyBangs claims on its website to be the first and only ready-to-wear "hairstyle headbands" ever made.
"Our patent pending HAIR+band accessory combination allows baby girls (with little or no hair at all) the opportunity to have a beautifully realistic HAIR style in a SNAP!!" the description reads.
Lisa R. Campbell, the creator of BabyBangs, told ABC News the product is "geared towards toddlers and little girls who have not been blessed with any substantial hair growth of their own as of yet."
But not every mom thinks their bald baby girl needs hair.
Sarah True's daughter, Phoebe, had no hair until she was about 2.
"I never would have put a wig on her. I think bald babies are the cutest," she said. "I didn't even do headbands."
BabyBangs are hair and headband all in one. The "hair" is made from "silky strands of Monofiber Kanekalon," according to the website. They come "pre-customized & size appropriate, cut, styled and ready for immediate wear. The wispy hair strands have been arranged in the cutest most adorable elfish coiffure!" They cost $29.95 each.
Baby wigs are one thing, but what about breastmilk jewlery? Yes, that's also a real thing.
Lauren Jimeson, a mom of two bald baby girls, thinks the product might be born out of moms having their hairless baby girls be mistaken for boys.
"If some parents let that get to them, they might look to these wigs for a solution," she said. "I personally think it's just breeding insecurity at a very young age."
Campbell said BabyBangs ensures no baby girl needs to be mistaken for a boy again. "Just think about it. There's always going to be bald baby girls. And some mothers of bald baby girls may want their daughters to look extra nice for a special occasion or two. That is when my product line will prove itself."
She said she was recently contacted by one of the producers of the ABC hot show "Shark Tank."
"I never knew it would be this difficult for BabyBangs to be accepted as a valid product and not looked upon as a stupid and worthless piece of junk," she said. BabyBangs, She said, are not intended to be worn all day. They're a novelty item used for "fashion and fun."
But whether or not to put a wig on your baby may just come down to how much time you've got to spare.
"I don't have the patience to deal with accessories, so I don't think I'll be treading into wig territory, no matter how cute or stylish they make babies look," said Alice Gomstyn, formerly an ABCNews.com staff writer and now a baby blogger at Babble.com and Mildly Inappropriate Mommy. "As long as they're wearing actual clothes when we leave the house and not, say, pot-holders held together by duct tape, I'm happy."