— -- Just when you thought you had this year’s Halloween costume contest all locked up, this sassy 3-year-old comes along.
Meet Willow, the world’s cutest costume-wearer -- ever.
She’s the adorable daughter of Gina Lee, a photographer from Redlands, California, who absolutely loves Halloween and uses the festive month of October as the perfect excuse for her viral hashtag, #DressUpWillowMonth.
“I love Halloween. And why just have one costume,” Lee told ABC News of her daughter’s precious photo shoots. “There are so many to choose from. But I do dress her up throughout the year as well. She does ‘Willow on the Shelf.' We did the Kentucky Derby -- anything happening in the now. And we did pilgrims for Thanksgiving, a nativity scene for Christmas. Why stop at October? It's just fun.”
Willow adores her dress-up playtime, also. She and her mom incorporate Willow’s closest friends and family, like Cooper, her best buddy, and Christopher, her daddy, in on all the fun.
“I collaborated with Cooper’s mom on some of the costumes,” Lee said. “It's a fun thing to do with a friend.”
With costumes this cute, it’s a wonder how Lee comes up with all the funky ideas.
“My head is always turning throughout the year,” said the creative mother. “I see something or watch something and that's it. Like the Burt’s Bees. I watched a documentary and there it was. Saw David Hasselhoff in a current commercial, and that was it.”
The tiny toddler hasn’t decided what she’ll be for this year's Halloween yet, though we know whatever she chooses will be fabulous.
“We are not sure yet. So many to choose from,” Lee said. “Probably Super Willow! With so many costumes, how will she ever choose? Right?”
Most of the costumes are homemade, too.
“We do a lot of DIY,” Lee explained. “The glue gun is our friend. And felt is awesome and cheap. Some pieces we do buy, but try not to spend a lot. We love the dollar store and spray paint.”