Misshaped Reese's Christmas Trees Trashed on Social Media
Hershey rep says "enrobing" process causes "less distinct shape."
— -- The Hershey Co. has taken some heat for its seasonal Reese's Peanut Butter Cup Christmas Trees.
Some dissatisfied customers took to Twitter this weekend to share sentiments and photos of their unusually shaped chocolaty treats, though the company says this is not a new issue.
Hershey’s "enrobing" process has been creating the undefined-shaped sweets for years, spokeswoman Anna Lingeris told ABC News.
"It’s important to remember that these products are not solid chocolate made in molds, which would have a more distinct shape. They are soft peanut butter centers that are enrobed in chocolate, a process which, by its nature creates, a less-distinct shape," Lingeris said.
The communications manager said the company knows fans look forward to their seasonal snacks of all shapes and sizes. She noted that designs such as Christmas trees "have a higher ratio of peanut butter to chocolate that is distinct from our traditional cups," which may also cause them to lose their shape.
Reese's popular seasonal shapes include eggs for Easter, hearts for Valentine's Day and pumpkins for Halloween to help consumers "Celebrate with Hershey's" according to the company website.
The Trees were introduced in 1993, Lingeris said. Once the complaints caught the company's eye, Hershey apologized to customers via Twitter. The company is asking for formal notes so it can more adequately address the complaints.
Although some customers were underwhelmed by the lack of distinct branches, others simply saw a sweet treat.