-- From the folks who brought us ingenious creations such as the Doritos Locos Tacos and Sriracha Quesarito comes a new mash-up dish sure to excite the kid in all of us.
Taco Bell’s latest menu item is the Cap’n Crunch Delight, a warm pastry coated with fruity Cap’n Crunch Berries cereal and filled with creamy, sweet milk icing – essentially a doughnut hole on crack.
“The idea for Cap’n Crunch Delights came from our passion to incorporate cereal into our breakfast platform, paired with thinking about nostalgic brands from childhood,” Taco Bell senior director of brand marketing Amanda Clark told ABC News. “From this, Cap’n Crunch came to mind and in doing research, we found that Cap’n Crunch was a very popular brand with our consumers. We feel that this will appeal to what we call ‘kid-ults,’ or the ‘kid-adults’ out there.”
Taco Bell is currently testing the Delights at 26 restaurants in Bakersfield, Calif. They’re offering them in packs of two for $1, four for $1.69 and 12 for $4.49.