Walmart confirms it will launch a rival to Amazon's Prime

Walmart confirms that it's developing a competitor to Amazon's juggernaut Prime membership program

The company declined on Thursday to offer details, but a spokeswoman said it will be called Walmart+.

News website Vox first reported the news about Walmart's new membership program earlier Thursday and said the discounter would have certain perks that the online leader couldn't offer. Vox says that the Bentonville, Arkansas retailer will be publicly testing the program as soon as March.

Walmart Inc. recently rolled out a program offering customers the option to pay a yearly $98 fee or a monthly $12.95 fee to receive unlimited same-day grocery deliveries from nearly 2,000 Walmart stores.

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