The Secret Behind the Twinkie

When looking at a Twinkie, most people see a small, spongy yellow cake, four inches long with a creamy inside. Others see a moist, delicious treat, and some people remember the Twinkie as a symbol of American culture that's been around since the 1930s. But when Steve Ettlinger looks at a Twinkie, he sees something else. "I see an example of modern food technology at work," he said. "I see the mastery of the problems of shelf-life, of distribution, of making something in large quantities...Full Story
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