Water from the tap -- that's chemistry.
When it's in a bottle with a $2 price tag -- that's marketing. But water in a bottle with a label that says it's "Holy"?
What's that? Metaphysics? Actually, it's marketing and metaphysics.
In a little town called Linden outside Sacramento, Calif., a gourmet grocery called Reynaldi's is selling, just across from the Krispy Kremes, a new bottled water product called Holy Drinking Water -- water blessed by a priest.
Blessed Bottle Wards Off Bad...Full Story