Girls Gone ... Mild: Teens Encouraged to Cover Up

Nov. 25, 2009— -- For 14-year-old Amanda Binkley and her mother, Tina, of Roswell, Ga., the mall is a minefield. Every trip to the dressing room brings an all-too familiar battle: a skirt's too short, a top's too tight or a dress is too sheer.

"Sometimes we can be very bitter toward each other. Mostly me bitter toward my mom," Amanda said of their mother-daughter shopping trips.

With a picture of Jesus in one corner of her bedroom and the Jonas Brothers in the other, the high school freshman spends the week in a school uniform and the weekends arguing with her mother over what to wear.

"I have to say, shopping does not come easy for us," Tina said.

In an age of "sexting" and low-rise jeans, many teenage girls are tempted to show some skin. From supposed "good" girls like music sensation Miley Cyrus, to those like Britney Spears and that make a living being bad, pop culture can be unrelenting on teens and tweens.

Now, some parents are battling back, asking an age old question with a twist: what would Jesus wear?

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Pure Fashion, a faith-based program promoting modesty, takes 14- to 18-year-old girls through an eight-month course in which they are encouraged to "dress in accordance with their dignity as children of God." It's part Sunday school, part charm school and part fashion intervention, all with the mission to get girls to go mild.

"The idea with Pure Fashion is very countercultural," said Brenda Sharman, a life-long model, former Miss Georgia and creator of Pure Fashion. "It takes a girl who is brave and gutsy. ... This is not for the weak and wimpy girl ... to say, 'I'm different, and I'm going to preserve my innocence and virginity,' that's a girl who's radical!"