Gwyneth Paltrow's Goop site agrees to pay $145K over unsubstantiated product claims

The company, which denies any wrongdoing, settled a consumer protection action brought against them by the California Food, Drug and Medical Device Task Force.
5:08 | 09/06/18

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Transcript for Gwyneth Paltrow's Goop site agrees to pay $145K over unsubstantiated product claims
Hi body. Welcome to my bathro. Epthegwyneth paltrow es us, nearly everything is beautiful the are garden parties Cameron Diaz and Paul Mccartney. So excited you're he Rorlled chardonnay. Cheers. EP flingsith John legend. Consieny luminous, seeminglwless in. I'm going tout on my enriching ce oil flush products andromotions part of our lifestyle company, goop Welcome to our installmt D health. Reporter: Focused holistically on women's willness travand beauty. Launched I a weekly newslett, it's now grown a D wth $250 million. As a marketplace selling products, and contrsially,ves to modemene. My colleague kayna whithteiewed paltrow earlier this year. When irted gooy kitchen I harbor the secret hope that it would be a real ne Y. And so it's justincredible that working sfa I Thi when people see given notwithstanding see per thathewant to emulate. Reporter: But yesay a gaffe R goop. They settled aawsuit agains company by a consumer advocacy group caltruth intising alleging theyayunsubstantiated hea claims about some of its products. Among os provocative,he jade and rose quartz vag eggs. According to the Orange county distriattorney, the complaint alleged goop adverd the and roseuartz vagil egg could balance hormone regulate nstrual cycles,vent uterin prolapse, and increase contl. WUND incrystalshat said they cod heal lungdisease. Theres zero factual or medical basis for any those aims. Thing THA cld also qualify as aiece of jewelry is typly one of the things th in gynecology weecommend inrting into T vagina for anyreason. Reporter: Paltrow addressed the eggs on Jimmy Kimmel. The jade eg isn aient Chinese where insert the jade egg in their lady part T help tone the ic floor. How does ip that? I know, I nto start the jadegg practic Reporter: Goop also advertised another product called the inn judge flower essence blend,iming it could help depren accordinto the orangunty direct attorney. These claims were not support by aomnt and scientif evidence,ccording to the mplaint. Settling the case, goop has agreedo pay $100 iil penalties, a for F years, the will be restra from claiming itsoods or services have onsorship, ap charactestics, ingredients,uses, or benefits which they do not have, ring to E court's final judgment in a sent re to the media,oopepresentates wrote, while goop believe there an nest disagreement about these , nyanted to settle this matter quickly D ably. The settlement does not indicate any liabilityn the coany's als agreed to fund ar who bgh those productions. But forpaltrow, she'sg more THA products, she's Sella lifeyle. Thinkhat we should lk at sees in a very holisti kind of like, what else is G onn the bigg picture? Car-winninperformancin "Sha love." Ends well. Reporter: And return aspener Potts the "Iron" series. Welcome to our third installment. Reporter: These days goop is R fl-time job. The company had its annual wellnessummit this Y where from dother healers. Paltrow makes no eorts to hide the high-endestylehe's Ying to market. This serum for $300. This trench coat almost $400. Goop recommends this karat goldvibrator, priced at $15,000. The life, astional. A lot ofhat I available in the hlth wellnesspace is forll studied or formallyregulated. So I think what's needed I reputable medical advice F reputable and credible and Ed mical sources. An those peoed actually be hea professionals. Celebrity du jour talented tresses, sportseople like that. Perhaps the best practice when taking in this new age ad is to followhe age-old age toak some things with a grain of salt. For "nightline,"'m Davis New York. Next here, the tourist

This transcript has been automatically generated and may not be 100% accurate.

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