How Tory Burch Built Her Multi-Billion Dollar Empire

Designing beautiful items that are also reasonably priced is an important challenge to the fashion designer.
2:46 | 10/16/14

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Transcript for How Tory Burch Built Her Multi-Billion Dollar Empire
Billionaire designer Tory Burch has conquered the fashion world and the business world. So, what's the challenge she still continue frofronts daefrs every day? She reveals her secrets to ABC's Amy robach. Reporter: She is one of the biggest forces in American fashion. Designer Tory Burch. Known for her line of affordable yet Loux rouse items that helped propel her onto the red carpet with a slew of celebrity fans, like Jessica alba, Kerry Washington and Kate Middleton frequently spotted sporting her line. You have a lot of star power associated with who is wearing you. It's funny. I never actively per sued people. I always wanted them to -- it to be organic and wanted them to wear it. Reporter: Her designs appearing on television shows like "Gossip girl." Last season's Tory Burch glasses. Reporter: All branded with that iconic double T. Got them on sale. Reporter: Her business booming. Forbes calling her the second-youngest self-made female billionaire in America. Named on Forbes 100 most powerful women list. I'm flattered and surprised. Reporter: That early on endorsement in 2005 from Oprah Winfrey certainly didn't hurt. People are calling Tory Burch the next big thing. I got a call from Oprah's team and it was still our first year of business. After the show aired, we had 8 million hits on our website. Reporter: Her line began a decade ago with tunics and since expanded to designs like these, seen on the runways of New York. We have the -- is that the shoe that started it all? It was, it was. This was the first classic shoe. Reporter: You made flats fashionable. And that was important to you. It was, for sure. Comfort. Comfort and style. Reporter: She's a household name with over 137 free-standing stores. Here's the watches. Reporter: Beautiful. We love that they're Swiss made. Reporter: She can now add author to her resume. Her new book released this week. Her forward written by voek"vogue's" Anna win tour. I wanted to do this for a long time. I started thinking about our blog and to show us how much inspires us. We wanted to bring that into a book format. Reporter: He company has grown into a multibillion dollar empire. Burch isn't just involved by name. She takes part in every detail of the business. The most challenging part is to design beautiful things at our price point. We try to create the most beautiful things that fit incredibly well and keep the price as reasonable as possible. So, that's the challenge. Reporter: For "Nightline," I'm Amy robach in New York.

This transcript has been automatically generated and may not be 100% accurate.

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