Lessons From Hillary Clinton: What Obama Can Learn

May 15, 2012 -- The question that Hillary Clinton gets the most these days has nothing to do with her globe-trotting diplomacy, her pantsuits or her world-famous husband. It is, "Will you run for president again?"

Her approval rating sits in the high 60s, a perch that President Obama will probably never reach. She gets personal appeals to save a human rights activist in China.

What has Hillary done since the bitter days of the 2008 Democratic primary to earn this status? Easy: She's stayed out of politics.

Even as Obama's secretary of state, Clinton rarely dabbles in the toxic Washington debates that drag down everyone. And lately, she has been playful, not hiding behind a mask of political cover.

Literally: Clinton went easy on the makeup at a public appearance recently, a choice that got her face splashed across the Republican-friendly Drudge Report website. But when she was asked about mascara-gate in an interview, Clinton explained simply that she just doesn't care what you think about her.

"If I want to wear my glasses, I'm wearing my glasses," she said. "If I want to wear my hair back, I'm pulling my hair back. You know, at some point, it's just not something that deserves a lot of time and attention."

This is the same woman who inspired a viral Internet parody called "Texts From Hillary," and then found time between multinational summits to submit her own meme. And it was actually funny: "ROFL @ ur tumblr! gtg – scrunchie time. ttyl? …"

This is also the same secretary of state who wrote a letter to Jason Segel, the "How I Met Your Mother" star who wrote "The Muppets" and has more than one naked scene in "Forgetting Sarah Marshall."

"I was delighted to read about your interest in sharing the big screen with me," Clinton wrote Segel. "As you can imagine, I am a little occupied at the moment, but perhaps someday I can help you forget Sarah Marshall ... again. My only condition is that there be Muppets involved, and that is non-negotiable. In the meantime, you have my best wishes for continued success with your career."

Meanwhile, Clinton's boss has little room for flexibility these days. Obama's approval rating is under 50 percent, he's hammered over the economy nearly every day by Mitt Romney, and his own vice president forced him to come out for gay marriage ahead of schedule.

Even in the ABC News interview in which he said he supports gay marriage, Obama chose his words with calculated precision and never took off his professorial hat.

Is it time to read a page from Hillary's playbook and let Obama be Obama?

Lesson #1: Let your hair down

He can't do it as literally as Clinton can, of course. But for all the talk about Romney being a stiff candidate, Obama creaks like a robot more often than not. Sure, he can read some good lines that his writers crafted at the correspondents' dinner. Then there are jokes like these he delivers at fundraisers, about Romney:

"He actually believes that if CEOs and the wealthiest investors like him get rich, that the rest of us automatically do, too."

Compare that with this joke Clinton cracked at the Time 100 gala: "I was sort of hoping Kim Jong-un would show up. I don't think he's here, but if you catch sight of him, let me know. We're still trying to figure out what he's all about."

Jimmy Siegel, who worked on Clinton's 2008 marketing team for the campaign, said one of the more effective ways that Clinton has emerged as a likeable politician is through her humor, which he said comes naturally. Running the State Department without reservation, he said, "allows people to see the real Hillary."

"I think people, for the first time, honestly, people are getting a sense of her personality," Siegel said.