Romney campaign offers ‘sneak-peak' of TV ad on Facebook

ByDylan Stableford
June 04, 2012, 2:28 PM

— -- A week after the Mitt Romney campaign launched an iPhone application that misspelled America as "Amercia"--a gaffe that quickly went viral--a post on Romney's Facebook wall teasing a new TV ad for the presumptive Republican nominee flubbed the spelling of "sneak-peek" in the promotional copy.

The post on Romney's Facebook page appears to have been taken down, but a screengrab of the Facebook ad was posted on Twitter late Sunday by Buzzfeed political reporter Andrew Kaczynski.

On May 29, the night he clinched the 2012 Republican nomination with a victory in the Texas primary, the campaign rolled out its official iPhone app, allowing supporters to take a take and share a photo overlayed more than a dozen campaign slogans, including "A Better Amercia."

"Amercia" soon began trending on Twitter.

"Mistakes happen," Andrea Saul, spokeswoman for the Romney campaign, told MSNBC.

Had the Romney campaign tweeted its most recent "sneak-peak" offer, the misspelling would've been caught immediately by @StealthMountain, a Twitter feed that automatically corrects people who spell it that way.

The bot, which launched last year, searches for the error and alerts spelling-challenged tweeters with this reply: "I think you mean 'sneak peek.'"

To date, the feed has corrected nearly 100,000 "sneak peak" tweets.

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