POLL: Confidence Drops Again

Consumer confidence fell steeply this week to within sight of its all-time low.

ByAnalysis by Scott F. Clement
February 11, 2009, 9:34 PM

May 6, 2008 — -- Consumer confidence fell steeply this week to within sight of its all-time low in 22 years of weekly surveys.

The ABC News Consumer Comfort Index dropped 5 points to -46 on its scale of +100 to -100, its lowest in 15 years and just 4 points from its all-time low in early 1992. With gasoline prices soaring, ratings of the buying climate tied their record low; assessments of the national economy and personal finances are at their lowest since 1993.

It's the index's second 5-point fall in the last four weeks; that's only happened twice before in weekly polls since December 1985. The CCI has fallen by 26 points in the 17 weeks since the start of the year, a drop exceeded once, early in the 1990-91 recession.

The index customarily falls in periods of rising gasoline prices; since 2007, the CCI and the price of gas have correlated at a strong -.75. Gas is up 50 cents per gallon this year, including a 28-cent jump in the last four weeks alone. Separately, the Bureau of Labor Statistics reported Friday that 260,000 jobs have been lost since the beginning of the year; the CCI also correlates with employment, among other economic indicators.

INDEX – Only 20 percent of Americans now say it's a good time to buy things they want and need, tying the record low set in October and November 1990, down 11 points since the beginning of the year and just more than half the long-term average, 38 percent.

Even fewer, 14 percent, rate the national economy positively -- down 17 points on the year -- the lowest since August 1993, and only 7 points higher than the record low in late 1991 and early 1992. Its long-term average is 40 percent.

In the traditionally strongest measure, 47 percent rate their personal finances positively --down 10 points in the past four weeks to the lowest since November 1993. Positive ratings of personal finances are well below their long-term average of 57 percent and only 5 points off their record low, 42 percent in March 1993.

TREND – Confidence has been falling the past year, with significant declines in each of the past four quarters. Its 12-point drop in the past four weeks has been matched just 16 times in 22 years, and it follows an even rarer 14-point drop in four weeks in January and February. As noted, its 26-point drop since the year began is even more unusual, exceeded only by a 27-point drop across 17 weeks ending in October 1990.

The index is a far cry from its long-term average, -10. Its high was +38 in January 2000; its low, -50 in February 1992.

GROUPS – The CCI, as usual, is higher in better-off groups, though the index is negative across the board. It's -10 among higher-income Americans while -74 among the least well-off, -34 among college-educated adults while -63 among high-school dropouts, -43 among whites but -70 among blacks and -39 among men while -53 among women.

The woe is well spread: Regionally, the index is about equally weak in the West, -53; Northeast, -50; and Midwest, -48. It's less grim, -38, in the South.

Sharp partisan differences remain: The index is -20 among Republicans but -42 among independents and -64 among Democrats.

Here's a closer look at the three components of the ABC News CCI:

NATIONAL ECONOMY – Fourteen percent of Americans rate the economy as excellent or good; it was 15 percent last week. The highest was 80 percent Jan. 16, 2000. The lowest was 7 percent in late 1991 and early 1992.

PERSONAL FINANCES – Forty-seven percent say their own finances are excellent or good; it was 51 percent last week. The highest was 70 percent, last reached in January 2000. The lowest was 42 percent on March 14, 1993.

BUYING CLIMATE – Twenty percent say it's an excellent or good time to buy things; it was 22 percent last week. The highest was 57 percent Jan. 16, 2000; the lowest, 20 percent this week and in fall 1990.

METHODOLOGY – Interviews for the ABC News Consumer Comfort Index are reported in a four-week rolling average. This week's results are based on telephone interviews among a random national sample of 1,000 adults in the four weeks ending May 4, 2008. The results have a 3-point error margin. Field work by ICR-International Communications Research of Media, Pa.

The index is derived by subtracting the negative response to each index question from the positive response to that question. The three resulting numbers are added and divided by three. The index can range from +100 (everyone positive on all three measures) to -100 (all negative on all three measures). The survey began in December 1985.

ABC News Live

ABC News Live

24/7 coverage of breaking news and live events