ABC’s ‘The View’ Outperforms CBS’ ‘The Talk’ Across the Board
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Week to Week, ‘The View’ Scores Double-Digit Increases in All Key Target Demos: Total Viewers (+17%), Women 25-54 (+15%) and Women 18-49 (+12%)
‘The View’ Sees Gains Year to Year Across the Board: Total Viewers (+13%), Women 25-54 (+6%) and Women 18-49 (+13%)
ABC’s “The View” averaged 2.635 million Total Viewers, 494,000 Women 25-54 and 392,000 Women 18-49 during the week of July 11, 2016, based on Live + Same Day Data from Nielsen Media Research. “The View” outperformed CBS’ “The Talk” (2.602 million, 471,000 and 327,000, respectively) across the board: Total Viewers (+33,000), Women 25-54 (+23,000) and Women 18-49 (+65,000). In fact, “The View” saw its largest Women 18-49 margin of victory of the CBS program in 15 months – since w/o 4/13/15.
“The View” improved from the previous week by double-digits (2.252 million, 429,000 and 351,000, respectively, on w/o 7/4/16) in all key target demos: Total Viewers (+17%), Women 25-54 (+15%) and Women 18-49 (+12%).
“The View” scored year to year increases (2.341 million, 464,000 and 348,000, respectively, on w/o 7/13/15) in Total Viewers (+13%), Women 25-54 (+6%) and Women 18-49 (+13%).
Season to date, “The View” leads CBS’ “The Talk” in Total Viewers (+2,000 – 2.761 million vs. 2.759 million) versus the same point last year.
Week of July 11, 2016:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,635,000 494,000/0.8 392,000/0.6
CBS “THE TALK” 2,602,000 471,000/0.8 327,000/0.5
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 7/11/16, 7/4/16 and 7/13/15. Most Current: 2015-2016 Season (9/21/15 – 7/17/16) and 2014-2015 Season (9/22/14 – 7/19/15). Averages based on regular telecasts.
ABC Media Relations
Lauri.L.Hogan
(212) 456-6358
Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com
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