ABC’s “The View” Ranks No. 1 in Total Viewers for the 2nd Consecutive Week Tripling Its Lead Over “The Talk” Week to Week

Ratings Report for ABC’s “The View”

For the Week of February 8, 2016


ABC’s “The View” Ranks No. 1 in Total Viewers for the 2nd Consecutive Week Tripling Its Lead Over “The Talk” Week to Week

“The View” Sees Gains in All Key Demos Over Previous Week Scoring

Its Most- Watched Week in Nearly a Year

"The View" Outdelivers Its November Sweep Performance

Across the Board in All 6 Weeks of 2016

ABC’s “The View” ranked No. 1 in Total Viewers(2.974 million) for the 2nd week in a row during the week of February 8, 2016, based on Live + Same Day Data from Nielsen Media Research.  “The View” led CBS’ “The Talk” (2.904 million) by 70,000.  “The View” more than tripled its lead over “The Talk” week to week (+268% - 70,000 vs. 19,000 for w/o 2/1/16).

In addition, “The View” (433,000) beat “The Talk” (423,000) in Women 18-49(+8,000) for the 4th time in the last 6 weeks.

“The View” turned in across-the-board gains from the previous week(2.824 million, 573,000 and 405,000, respectively, w/o 2/1/16): Total Viewers(+5%), Women 25-54(+6%) and Women 18-49(+7%).  In fact, “The View” scored its most-watched week in nearly 1 year – since w/o 2/23/15.

Compared to its performance during the 2015 November Sweep(2.591 million, 526,000 and 388,000, respectively), “The View” out-delivered the month in all key target demos: Total Viewers(+383,000), Women 25-54(+83,000) and Women 18-49 (+45,000). In fact, “The View” hasoutdelivered its November Sweep performance across the board in all 6 weeks of 2016.

Week of February 8, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”          2,974,000          609,000/1.0               433,000/0.7

CBS “THE TALK”          2,904,000          626,000/1.0               425,000/0.7

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/8/16, 2/1/16 and 2/9/15.  Most Current: 2015-2016 Season (9/21/15 – 2/4/16) and 2014-2015 Season (9/22/14 – 2/15/15).  Most Current: November 2015 Sweep (10/29-11/25/15). Averages based on regular telecasts.



 – ABC –