ABC’s “The View” Turns in Its Strongest Performance in Total Viewers and Women 25-54 in Nearly 11 Months

— -- Ratings Report for ABC’s “The View”

For the Week of January 18, 2016

“The View” is Up Year to Year in Total Viewers

ABC’s “The View” averaged 2.957 million Total Viewers, 611,000 Women 25-54 and 425,000 Women 18-49 during the week of January 18, 2016, based on Live + Same Day Data from Nielsen Media Research.

“The View” posted across-the-board, week-to-week increases (2.779 million, 560,000 and 409,000, respectively, w/o 1/11/16): Total Viewers (+6%), Women 25-54 (+9%) and Women 18-49 (+4%).  In fact, hitting new season highs, “The View” turned in its strongest performances in Total Viewers and Women 25-54 in nearly 11 months – since weeks of 2/23/15 and 3/2/15, respectively

For the 2nd time in the last 3 weeks, “The View” was up year to year in Total Viewers (+3% - 2.957 million vs. 2.881 million on w/o 1/19/15).

Compared to its performance during the 2015 November Sweep (2.591 million, 526,000 and 388,000, respectively), “The View” out-delivered the month in all key target demos: Total Viewers (+336,000), Women 25-54 (+85,000) and Women 18-49 (+37,000).

Week of January 18, 2016:

PROGRAM AVERAGES     TOTAL VIEWERS    WOMEN 25-54(000)/Rtg     WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”          2,957,000          611,000/1.0               425,000/0.7

CBS “THE TALK”          3,017,000          612,000/1.0               422,000/0.7

NBC “TODAY III”         2,747,000          642,000/1.1               505,000/0.8

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/18/16, 1/11/16 and 1/19/15.  Most Current: 2015-2016 Season (9/21/15 – 1/24/16) and 2014-2015 Season (9/22/14 – 1/25/15).  Most Current: November 2015 Sweep (10/29-11/25/15). Averages based on regular telecasts.

 – ABC –