“The View” Outdelivers “The Talk” In All Key Target Demos, Leading the CBS Program by Its Largest Overall Viewer Advantage Since Its Season Premiere Week

— -- Ratings Report for ABC’s “The View”

For the Week of March 14, 2016

“The View” Outdelivers “The Talk” In All Key Target Demos,

Leading the CBS Program by Its Largest Overall Viewer Advantage

Since Its Season Premiere Week

“The View” is Up Over the Same Week Last Year in Total Viewers for the 3rd Consecutive Week

ABC’s “The View” averaged 2.887 million Total Viewers, 547,000 Women 25-54 and 399,000 Women 18-49 during the week of March 14, 2016, based on Live + Same Day Data from Nielsen Media Research. 

“The View” defeated CBS’ “The Talk” (2.592 million, 497,000 and 389,000, respectively) in all key target demos: Total Viewers (+295,000), Women 25-54 (+50,000) and Women 18-49 (+10,000).  In fact, “The View” led the CBS program by its largest overall viewer advantage since its season premiere week in September (w/o 9/7/15), while leading in Women 25-54 and Women 18-49 for the 3rd week running.

“The View” was up over the previous week in Total Viewers (+3% - 2.887 million vs. 2.804 million on w/o 3/7/16).

“The View” outdelivered its year-ago week performance in Total Viewers (+4% - 2.887 million vs. 2.775 million on w/o 3/16/15) for the 3rd week in a row.

NOTE: CBS’ “The Talk” was preempted on Thu 3/17/16 and Fri 3/18/16 due to NCAA Basketball.  “The Talk’s” averages are based on 3 days (Mon-Wed).

Week of March 14, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                           2,887,000                          547,000/0.9                      399,000/0.6

CBS “THE TALK”                             2,592,000                          497,000/0.8                     389,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/14/16, 3/7/16 and 3/16/15.  Most Current: 2015-2016 Season (9/21/15 – 3/20/16) and 2014-2015 Season (9/22/14 – 3/22/15).  Averages based on regular telecasts.