Cubs not surprised by criticism

ByJESSE ROGERS
January 14, 2014, 4:20 PM

— -- CHICAGO -- The Cubs weren't surprised by the backlash from the unveiling of their first official mascot of the modern era, but a team spokesman said some critics went too far with reactions on social media.

"I'm disappointed at some of the unfortunate images that went from negative to despicable," Julian Green, vice president of communications and community affairs, said Tuesday. "There are some folks that had strong reactions to the mascot, but at the same time, there are folks that see what we're trying to do. It's strictly for kids and family entertainment."

The Cubs unveiled "Clark" -- a Cub bear -- on Monday, and the reaction was swift as the mascot was depicted in unflattering terms on several social media outlets.

"It is a boisterous platform," Green said of Twitter and other outlets. "We don't think it's a bellwether for things we're trying to accomplish nor should it be for any company. When you look at the chatter on social media, it's a split depending on who you talk to and what media platform you're looking at."