The First World Championship Game, AFL vs. NFL, later known as Super Bowl I, Jan. 15, 1967, at the Los Angeles Memorial Coliseum in Los Angeles.

Members of the flag team kneel on the field prior to Super Bowl I, Jan. 15, 1967, between the Kansas City Chiefs and the Green Bay Packers at the Los Angeles Memorial Coliseum in Los Angeles.

Jazz trumpeter Al Hirt plays the national anthem prior to the start of Super Bowl I, Jan. 15, 1967, between the Kansas City Chiefs and the Green Bay Packers at the Coliseum in Los Angeles.

Green Bay Packers' Elijah Pitts (22) runs with the ball during Super Bowl I against the Kansas City Chiefs at Memorial Coliseum, Jan. 15, 1967, in Los Angeles.

The CBS Sports booth at the top of the stadium with announcer Ray Scott, commentator Frank Gifford, and Jack Whitaker at the first World Championship Game, AFL vs. NFL, later known as Super Bowl I, Jan. 15, 1967, at the Los Angeles Memorial Coliseum.

Super Bowl I action between Green Bay Packers and the Kansas City Chiefs at the Los Angeles Coliseum.

Kansas City Chiefs Hall of Fame quarterback Len Dawson (16) watches game action from his knees during Super Bowl I, a 35-10 loss to the Green Bay Packers, Jan. 15, 1967.

In the locker room, American football player Len Dawson, quarterback for the Kansas City Chiefs, smokes a cigarette before the First AFL-NFL World Championship Game (later renamed Super Bowl I) at Los Angeles Memorial Coliseum, Jan. 15, 1967.

Kansas City Chief's E.J. Holub (55) and Buck Buchanan (86) throw Green Bay's Bart Starr for a loss in the third quarter as Packers beat the Chiefs in the first Super Bowl at the Los Angeles Coliseum, Jan. 16, 1967.

Sherrill Headrick (69) of the Kansas City Chiefs in action against the Green Bay Packers during Super Bowl I, Jan. 15, 1967, at the Los Angeles Coliseum in Los Angeles.

Green Bay Packers fans in the stands at the Coliseum in Los Angeles, Jan. 15, 1967, during Super Bowl I game in Los Angeles.

Kansas City Chiefs tight end Fred Arbanas (84) and Green Bay Packers cornerback Herb Adderley are seen at the end of Super Bowl I, Jan. 15, 1967, at the Los Angeles Memorial Coliseum.

NFL Commissioner Pete Rozelle hands the victory trophy to Green Bay Packers Hall of Fame head coach Vince Lombardi following Super Bowl I, a 35-10 victory over the Kansas City Chiefs, Jan. 15, 1967, in Los Angeles.