NEW YORK -- NBA content will be available on Alibaba's platforms for the first time through an expanded partnership between the league and Chinese e-commerce company.
The league says Wednesday that programming such as game highlights and classic NBA games will be among the content available on the new "NBA Section" to the nearly 700 million Alibaba consumers. There will also be an enhanced online shopping experience for Chinese customers.
The content will be available through the regular season and postseason.
Joseph Tsai, the co-founder and executive vice president of the Alibaba Group, is a minority owner of the Brooklyn Nets. They will play a pair of exhibition games against the Lakers in China, where basketball is one of the most popular sports.
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