Oct. 11, 2011 -- TED is a nonprofit organization devoted to Ideas Worth Spreading. At the TED conference, the world's leading thinkers and doers are asked to share a brilliant idea -- in 18 minutes. These talks are made available free online at TED.com.
ABC News is taking a deeper look into the remarkable work of TED speakers and their ideas, and features playlists of great TED Talks on ABCNews.com.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.