Apple Store Goes Down Ahead of Watch Event

In preparation for the big event, Apple Store promises "we'll be back."

— -- Hours before the big Apple Watch event in San Francisco today, the company has taken its store offline -- leaving behind a message that "we'll be back."

"We're busy updating the Apple Store for you and will be back soon," a message on the store's website says.

Apple typically shuts down its digital store before a major announcement -- and today's will be a historic one for the company as it is expected to share more information about its first ever wearable device.

Apple will live stream its "Spring Forward" event from the Yerba Buena Center for today at 1 p.m. ET.

The flagship wearable device is set to ship in April, however Apple hasn't yet revealed an exact release date.

While there is plenty more expected to be revealed today about the watch, Apple has shared a few details about the wearble, which comes equipped with Apple Pay and a rich ecosystem of apps that can help keep the wearer informed with nuggets of information throughout the day, such as a dinner date or a flight delay.