Cinco de Mayo 2015: Get a Drone’s Eye View of Where Your Margarita Begins

Patron sends a drone through its tequila hacienda to show the process.

ByALYSSA NEWCOMB
May 5, 2015, 5:26 AM
PHOTO: Patron is offering a drone's eye view tour of how their product is made.
Patron is offering a drone's eye view tour of how their product is made.
Patron/Youtube

— -- Happy Cinco de Mayo!

While it may not be time for a margarita just yet -- here's something to whet appetites before going into full-on fiesta mode tonight.

The team at Patrón created a tour that gives viewers a drone's view of the lush Hacienda Patrón in Jalisco, Mexico, where tequila -- star ingredient of the margarita -- are made by hand.

PHOTO: Patron is offering a drone's eye view tour of how their product is made.
Patron is offering a drone's eye view tour of how their product is made.
Patron/Youtube

The virtual experience was created for the Oculus Rift headset using a 360-degree rig attached to a custom made drone. Seven GoPro cameras captured the action as the drone flew through fields of agave.

PHOTO: Patron is offering a drone's eye view tour of how their product is made.
Patron is offering a drone's eye view tour of how their product is made.
Patron/Youtube

Viewers are placed in the center of the action as they follow the process from the agave plant being cut -- all the way to the people who place the lids on each bottle by hand.

PHOTO: Patron is offering a drone's eye view tour of how their product is made.
Patron is offering a drone's eye view tour of how their product is made.
Patron/Youtube

Audio taken throughout the shoot captured sounds from the workers at each step of the process and was incorporated into 3-D space, placing a person wearing Oculus at the scene.

The experience will be offered at Patrón events, seminars and retailers around the world using Oculus and Samsung Gear VR headsets.

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