The team at Patrón created a tour that gives viewers a drone's view of the lush Hacienda Patrón in Jalisco, Mexico, where tequila -- star ingredient of the margarita -- are made by hand.
The virtual experience was created for the Oculus Rift headset using a 360-degree rig attached to a custom made drone. Seven GoPro cameras captured the action as the drone flew through fields of agave.
Viewers are placed in the center of the action as they follow the process from the agave plant being cut -- all the way to the people who place the lids on each bottle by hand.
Audio taken throughout the shoot captured sounds from the workers at each step of the process and was incorporated into 3-D space, placing a person wearing Oculus at the scene.
The experience will be offered at Patrón events, seminars and retailers around the world using Oculus and Samsung Gear VR headsets.