Instagram Takes on Vine With Looping Video Update

— -- Instagram is taking on Twitter's Vine with an update that allows videos to play on a loop.

There's no need to press play more than once. The looping video feature could be a huge asset to advertisers looking to reach Instagram's dedicated base of 300 million monthly users.

You know Instagram for photos, but the update from the Facebook-owned app makes it clear they want to be a go-to spot for video too.

Instagram first made the foray into video nearly two years ago by allowing users to post 15-second clips. Last year, Instagram also rolled out a separate product allowing users to make hyperlapse videos.

Even still, photos make up the bulk of what is shared on the service.