Expect Samsung to go even bigger at the company's "Unpacked" launch event.
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While the South Korea-based electronics company is keeping its agenda for the August 13 event in New York City under wraps, it's widely expected Samsung will stick to what it does best and release the latest in its line of super-sized smartphones.
The event is likely to include the all-new Galaxy Note 5, a refresh of Samsung's smartphone and tablet hybrid.
It's also expected Samsung could introduce an even larger version of its flagship Galaxy S6 Edge, satisfying customer demand for plus-sized smartphones.
Also don't count out potential updates to Samsung Gear VR, the virtual reality headset that made its debut last September.
The event comes at a crucial time as Samsung struggles to reverse a slump in smartphone sales and profits as well as heeding off competition from Apple and Chinese rivals, including Xiaomi and Huawei, among others.
While Samsung was expected to hold the event in September, the company moved it back a month, according to the Wall Street Journal, to ensure it wouldn't be lost in the hype of an anticipated Apple event in September.