Celebs join Instagram 'freeze' to protest Facebook inaction

Celebrities including Kim Kardashian West, Katy Perry and Leonardo DiCaprio are taking part in a 24-hour Instagram “freeze” on Wednesday

Hollywood stars and influencers are lending their backing to the “#StopHateforProfit” movement's latest campaign. The movement asks people to put up a message highlighting what they called the damage Facebook does but otherwise refrain from posting on Instagram for a day.

“I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart – only to take steps after people are killed,” Kardashian West posted on her Instagram account on Tuesday.

With 188 million followers, Kardashian West is one of the most influential people on Instagram and support from her and other big names for the boycott saw Facebook shares slide in aftermarket trading late Tuesday. They were down 1.7% ahead of the market open on Wednesday.

Ashton Kutcher, Mark Ruffalo, Kerry Washington, Rosario Dawson, Jamie Foxx and Sacha Baron Cohen were among about two dozen Hollywood stars and celebrity influencers supporting the campaign, the organizers said.

DiCaprio said he was standing with the civil rights groups to call “on all users of Instagram and Facebook to protest the amplification of hate, racism, and the undermining of democracy on those platforms.”

Facebook, which earned nearly $70 billion in advertising revenue last year, is facing a reckoning over what critics call indefensible excuses for amplifying divisions, hate and misinformation on their platforms.

“We are quickly approaching one of the most consequential elections in American history," organizers said. “Facebook’s unchecked and vague ‘changes’ are falling dangerously short of what is necessary to protect our democracy.”

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Follow Kelvin Chan at twitter.com/chanman