New York City Restaurants Get New Calorie Count Law

July 28, 2007 — -- Ignorance can be bliss, especially when it comes to knowing the calorie count of your favorite fattening foods.

But in New York City, not knowing may not be an option. Thanks to a law that took effect this month, some restaurants must start posting on menus the calorie content of each item they serve, making the calorie count as visible as the cost of the food.

New York health officials are hoping that the sight of a 540-calorie Big Mac or 500-calorie Mocha Frappuccino will inspire restaurant patrons to make healthier food choices. While some chain restaurants currently make their nutritional information available online or through in-store brochures, authorities want that information to be easier to see -- and theoretically harder to ignore.

"People … are not aware of how many calories are in the foods and drinks they get served," Marion Nestle, a professor of nutrition at New York University, said in a Health Department press release. "Providing calorie information before they buy foods should help consumers."

Relatively few restaurants have complied with the law so far. Chains like McDonald's and Wendy's have voiced their opposition, and this week the New York State Restaurant Association took the city's Health and Mental Hygiene Department to court, arguing in a federal lawsuit that the law violates restaurants' First Amendment rights. The industry also complains the rule would clutter menus and confuse consumers.

New York's calorie labeling law would effect roughly 10 percent of the city's restaurants -- only those that currently make their calorie count available to the public in their stores or online. Most high-end eateries or mom-and-pop shops would be spared.

"Essentially, New York City is punishing businesses who are doing the right thing," argued Rick Sampson, CEO of the Restaurant Association.

"This is part of a long-term strategy by city government to tell New Yorker's what they can and cannot eat."

The industry also complains that the law discourages the 90 percent of restaurants who do not make calorie counts available from doing so in the future. A spokesman for Chipotle, the Mexican restaurant chain, told ABC News that company would not provide nutritional information specifically so that it would not be subject to the menu rule.