Airline Touts Good Night's Sleep With 'Happiness Blanket'

British Airways has tested passengers' brainwaves during flights from London to New York.
2:07 | 06/30/14

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Transcript for Airline Touts Good Night's Sleep With 'Happiness Blanket'
-- -- there was something. Actually -- you well being while -- flying. To put the experience of flying with us to the test we invented the happiness but I can't. And conducted a unique life experiment -- 30000 feet. Using portable and you -- sensing technology. We developed a wearable device that measures the electrical fluctuations in the new neurons in the brain. Identifying when the where is experiencing a feeling of well being. This information is -- liabilities to fiber -- woven into the blanket. Which usually indicate what the -- the evening when a person -- still anxious that the nineteen times ranked. When calm and relaxed and tons. We then conducted our experiment on actual flights between London and New York. And here is what we discovered it initially and their fluctuations is a passenger settling in. But there's a noticeable lift and passengers men -- enjoying food and drink. You can also see the variations in responses to different types of films and entertainment. From comedy to threats. The most importantly. We discovered the unwavering sense of well being created by being able to sink into deep I'm disturbed sleep. So we know that all the announcements we've made from the seat. To the cuisine. Entertainment and licensing -- a positive effects on your mind and body. Which means you can really see the difference when people fly. With British analyst.

This transcript has been automatically generated and may not be 100% accurate.

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