-- Brazilian Blowout's Statement to 'Good Morning America'
Brazilian Blowout, like a number of products that we use each day, offer great benefits when used as directed. Aspirin, for example, can ease mild pain such as headaches. However, taking 12 aspirins at one time would result in adverse effects. Yet, no one has a fear of aspirin. Through our national education training campaign we discuss these issues frankly with stylists nationwide to ensure that they know how to properly apply our treatments.
We believe the new labeling changes we implemented last year along with the settlement agreement we reached with the California Attorney General in January has provided our stylists and their loyal customers with even greater clarity and understanding regarding our products. Since last year, every bottle has had a bright sticker affixed to it clearly stating that the treatment needs to be performed in a well ventilated area and be used as directed.
~Mr. Mike Brady, CEOGIB, LLC / Brazilian Blowout