'The Most Interesting Man in the World' to Grand Marshal for New York City Halloween Parade

— -- The "Most Interesting Man in the World" is so mysterious - he doesn't even need a costume for Halloween.

The Dos Equis pitchman will be the grand marshal of New York City’s Village Halloween Parade on October 31, the beer company said in a statement.

"The Most Interesting Man in the World embodies exactly what this parade is about - mystery, intrigue, and of course, interesting," Jeanne Fleming, Director of the Village Halloween Parade, said in a press release.

Costume-clad celebrants will march down Sixth Avenue - where the "Most Interesting Man" will be waving to crowds from his float.