Last year's spot was a humorous take on the very first draft ever -– presided over by a god-like figure. This year's offering will be set in a "futuristic museum of culture in America," Jay Russell, chief creative officer ad agency GSD&M, told "GMA."
"So we're using this device to sort of -- if aliens were to catch culture today this is what they would see and their misinterpretations of some of those things," Russell said, explaining the commercial's concept.
The spot will feature iconic TV star Scott Baio, whose most memorable roles include as Chachi Arcola in "Happy Days" and Charles in "Charles in Charge."
Baio explained how he got involved with the project, saying that his agent called to tell him that Avocados From Mexico wanted to do a Super Bowl commercial with him in it.
"And I said, 'Well, I eat 'em, so OK. What's the spot?’" he recalled, adding: "My wife tells me they're a good fat, which I kind of like..."
In #AvosInSpace, the teaser for the commercial shows Baio attempting to solve a Rubik's cube before tossing it to the floor in frustration. He does this while standing behind a panel of glass in what appears to be a display area.
A 30-second spot during the Super Bowl will cost about $4.5 million, and advertisers will be feeling the pressure.
"It's weird sitting here and like you watch the Super Bowl spot and then you just look down and wait for 10 seconds to see what Twitter says and you're like, 'Oh gosh, OK, we're good. We're good,'" Russell said. "It's like an instant reaction."
Avocados From Mexico is the sponsor of the "Good Morning America" Super Bowl 50 series, “GMA’s Road to the Big Game."