The Conversation: How Doing Good Is Good for Business

Find out how outbehaving the competition can be the best idea yet for business.

April 22, 2010— -- In the world of business, turning a profit often comes before doing what's right and moral, but author and CEO Dov Seidman does his best to change that philosophy, one company at a time. Seidman founded LRN, which works to help other companies create more principled business practices.

Seidman's philosophy stems from the idea that companies that focus on honesty and transparency -- and not on spin and beating the competition -- come out on top. Now is the time to outbehave the competition, Seidman says.

In today's Conversation, Diane Sawyer talks with Seidman about why doing good can be so good for business. How do high moral standards play out in the business world? Find out why Seidman believes the New York Giants are a living example of his philosophy, and what he thinks Wall Street needs to do to get back on track.

All this and more in today's Conversation.