Super Bowl ads changing due to pandemic

This year’s commercials will be different. ABC’s Will Ganss reports.
2:25 | 01/26/21

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Transcript for Super Bowl ads changing due to pandemic
It's a Super Bowl tradition as timeless as Betty White Richard. And me on. Good thing like Betty White out there Killinger girlfriends. Game date commercials from the Clyde stills president Carty bees oak. Authorities including this your Super Bowl ads are going to look old different. No Clough eyes jails no puppy mill red and white kind of showed it can I know bat and guacamole. Look at these two trouble makers say Johnnie L I think pat. On day Pepsi Coca-Cola and other big brands sidelining their commercials and on game days this young man with thirty seconds of that time costing an estimated five and a half million bucks. Companies are choosing to allocate that money elsewhere. Coca-Cola saying big will be investing in the right re sources during these unprecedented times. So Budweiser it's their first and 37 years that they won't be in the super ball and instead there letting their dollars inches according. Promoting vaccines. Getting back. And that digital video out this morning called bigger picture voiced by Reseda Jones and let's turn our restraint. In two hope hope joy and togetherness that themes of the ads were seen for the companies that. Are choosing to run ads this year the global start recruiting some elite athletes for their Tony Tony like game day spot. What if you're looking collapsed like in years past in Jolo. They took off from a momma Clinton all summer I'm Gary don't. There's still going to be ELO well long lives as we're waiting for the game to cut back on it does commercial breaks. Yeah Anheuser-Busch isn't sitting at a begin completely they still more minutes and at times Bud Light. Also a huge grant only redeem one that goes from. Do they do they do. It. Vinatieri won more big tried to look out for in this year's Super Bowl ads Hollywood eight listeners with production shut down or very limited on films and TV shows experts think we might see some big names in a lot of the ads this year my fingers are crossed for a Merrill Streep Taco Bell collapsed. Oh bless every Oscar worthy won't it. I gotta be on the floor I'd actually does is good you know obviously a good cause and also we still get from the iconic you know laughable entertaining commercials as well. Did a combination of both they say especially after this past year yeah gosh with the pandemic in the racial reckoning they need to be putting their money to good causes definitely thank you or appreciated think that.

This transcript has been automatically generated and may not be 100% accurate.

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