Ads Use Obese Kids to Scare Parents

Controversial campaign sparks debate about childhood obesity.
1:53 | 01/03/12

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Transcript for Ads Use Obese Kids to Scare Parents
-- question facing families coast to coast what is fair and what is effective. In rousing parents to the problem of overweight kids. And whatever the overweight kids themselves become the Paul reveres is that a good idea ABC -- somebody examines both sides of the debate tonight. Doctor says they have something called hypertension. The health experts behind the blunt and startling -- -- say they are exactly what the state of Georgia needs more straight talk. And less sugar coating the crisis nearly 40% of Georgia's children today are obese or overweight some -- diagnosed with hypertension in the first and second grades. This television -- -- child asks his mother -- simple question she can't answer. -- -- -- -- The approach here has divided an even angered health officials with critics saying that you can't -- families in the losing weight. This campaign is an example what not to do we need to fight -- not at least in the -- well I think that it's not only affect ineffective but it's actually quite damaging. If kids feel bad about their bodies then they're not -- taken care programs children's healthcare of Atlanta hired the actors is spending 25 million dollars to spread this message. And they refused to -- And we can't continue to stand by and let this happen to our state and our country these in -- -- campaigns have worked before I -- Matt. And now -- These harrowing -- that's helped drop teenage -- in Montana by 50%. Sam prestige is a Georgia teenager then and -- dollars and a way that have to see how unhappy he was at school. -- through his lawyer he says he's trying to eat better change his life and avoid becoming another statistic and commercial. He -- on the ABC news Atlanta.

This transcript has been automatically generated and may not be 100% accurate.

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