Transcript for Get the Best Shopping Deals While Avoiding Spending Traps
back to the secrets of holiday shopping. And if you think someone's watching you as you hunt for those deals, you're right. ABC's Rebecca Jarvis shows us what they can see. Reporter: The deals are everywhere. But before you race to checkout, something you may not know. Many retailers are watching. Their security cameras following you to learn exactly how you shop. Every line you see is a customer shopping. Every color is a different customer and it follows their path through the store. Reporter: Alexie agratchev is a retail expert who analyzes shopper behavior at more than 200 stores. Small changes to their layout. For example, makes it easier for people to get to the back of the store, can drive sometimes 20%, 30% increases in comparable store sales. Reporter: From the moment you enter a store, from supersized shopping carts, to well-placed discounts, nostalgic music, even the wafting smell of cinnamon and spice, all meant to entice you into opening that wallet a little wider. And it's working. Most of us have made impulse purchases. Men, the worst offenders. Three times more likely than women to spend unplanned big bucks. The layout, the colors, everything just grabls you visually. So, you know, it's like a kid in a candy store. Reporter: Before you are swept away this holiday, don't forget who is really in control. If retailers know more about us, why shouldn't we fight back a little? We are the bachelor or the bachelorette and the stores are waiting for the rose. Reporter: Win me over! So, you can fight back with these three apps. Red laser, which lets you know the rock bottom price. Retail me not which gets you coupons for addition Al savings. And shop kick.
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