Coca-Cola's White Can a Mistake?

Latest attempt to repackage the classic product not well received by consumers.
1:47 | 12/01/11

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Transcript for Coca-Cola's White Can a Mistake?
We all remember the outcry back in 1985. When New Coke tried to replace our old friend the classic -- the Coca-Cola company is scrambling again tonight. A new -- another uproar where do you stand here's ABC's Jim -- Whom do not -- -- monitored. Coca-Cola is changing the iconic -- camera to -- A holiday promotion designed to raise money for polar bears now cut short because of consumer backlash. For some Coke drinkers the white -- is anything but the real thing this case it here. What about couples like night. On FaceBook a viewer told -- I work at a convenience store and customers are getting angry thinking we don't have regular Coke. The white hand was supposed to last till February. The consumers have complained it looks too much like the silver Diet Coke cans. Leading to confusion and return its. This changing from red to white really make that big a difference -- think of it this way would the golden arches sell as many burgers if they were blue. And what if suddenly the big brown was the big pink. Some Coke drinkers complained the sold in the white can taste different. -- -- says that's absurd. Whenever we change our packaging we nearly always hear -- -- handful of people that believe the taste is different of course it is. Still consumers are trained to be influenced by color. So perhaps Coke shouldn't be surprised by the complaint. It's consumers -- are conditioned to believe. If packaging changes there must be something else going on here. Coca-Cola says this was no blunder just part of the plan all along with distributors were informed only this morning. -- expect a return to the iconic red by next week. Jim Avila ABC news New York.

This transcript has been automatically generated and may not be 100% accurate.

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