Huggies Diaper Ad Backfires

Many fathers say depiction of clueless parenting is offensive.
2:12 | 03/14/12

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Transcript for Huggies Diaper Ad Backfires
New twist in the diaper wars one of the largest diaper makers -- he's thought it would be funny to depict dad this hapless and hopeless -- caring for their babies. Many of the dads were not amused and they fought back here's ABC's John Berman. To -- hoagies are designed to -- hand -- -- -- -- this one got away from the Nazis started with an ad campaign -- launched last month. I'm putting their diapers to what -- -- the toughest test imaginable. Dad's -- because he's got hold on to daddy right. The world he's been found to -- death. Really our modern -- that clue lists. It was outrageous -- seem like it was from her three generations. Then way cooler senior changing four month old Mac is just one of thousands of dads who found the ads offensive. -- critics -- -- here take it feels like something straight from three men and a baby but with more than. Millions stay at home dads now in millions more a key part -- -- raising and diaper duty FaceBook flooded with comments. I can change a diaper with my eyes closed but never -- Hokies again. An online petition at change dot -- -- bin works snag more than thirteen hundred signatures. -- what you think of it. Did you think it was unfair. His -- do good job changing -- diaper. With pressure from Mac and others the maker of -- he's pulled the ads saying we've heard the feedback from Dan. -- we recognize our intended message did not come throw in that we need to do a better job communicating the campaign's overall message. -- is still -- -- -- enthusiasts. Yet sometimes businesses like babies. Just needed change. John Berman ABC news New York. And we couldn't resist a made in America footnote to this story did you know that the disposable diaper was invented by a Connecticut housewife who could not take it anymore -- mother of two. She was inspired to carve -- her shower curtain. Turned it into reusable diaper cover and then -- the final one from parachute cloth and sold that patent for a million dollars.

This transcript has been automatically generated and may not be 100% accurate.

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