New iPad Mini Release: Apple Strikes Again

Technology-giant Apple announces the newest addition to its gadget roster.
3:00 | 10/23/12

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Transcript for New iPad Mini Release: Apple Strikes Again
And for everyone who's bonded with an ipad, meet the mini version today. Apple announced an ipad for people who dreamed of a computer inir pocket. Abc's neal karlinsky shows us. This is ipad mini. Reporter: Apple's latest big thing is small. The ipad mini is the mini me of the ipad, the most popular tablet ever by a mile with 100 million sold already. It certainly is plenty small, it is not quite small enough to fit into a lapel pocket or the back of your jeans, but they say it's a thin as a pencil. It has all the familiar features, but it's as light as a pad of paper, half the weight of the original ipad and about two inches smaller. It's small enough to use in one hand, keep in a purse, or stuff into a large pocket, though it's much bigger than an iphone. One-handed use. Easier to hold up n bed easier to hold up when you're on an airplane seat. Reporter: Apple founder steve jobs once scoffed at anything smaller that the original ipad as "dead on arrival, but the competition proved there is a market for small devices like the kindle fire and android tablets. Apple wants that business though officials didn't concede feeling even a shred of heat at today's presentation. I can't even see them in the rear view mirror. Just about obliterating the competition and entering a space where there is demand? I think if it was just about business they would have priced it lower but at $329 I think they are saying, we are going to make the best product for that size, not for the price. Reporter: If you are wondering who needs a smaller ipad, history has shown that "need" has nothing to do with it when it comes to consumers gobbling up apple's latest. Neal karlinsky, abc news, san jose, california.

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