Mitt Romney, 'Etch A Sketch' Comparison

GOP frontrunner's campaign stumbles following Illinois primary win.
2:22 | 03/21/12

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Transcript for Mitt Romney, 'Etch A Sketch' Comparison
A big day in your voice your vote the -- the Romney campaign tried to get the other candidates to pull out. Wielding a big endorsement former governor Jeb Bush after Romney's decisive victory last night in Illinois and even. Using the symbolism about children's -- light. Here's ABC's Jake Tapper on what happened today -- Good evening Diane it was an unusual day on the campaign trail Mitt Romney his campaign had wanted to talk about his victory in the Illinois primary but then the debate over this iconic children's -- they -- just -- threatens. Torre saw that. It was supposed to be a day for Mitt Romney's campaign to revel in its victory and try to get the party behind him. But then a top Romney strategist was asked on CNN if Romney had run too far to the right to win in November. He hit -- reset button for the fall campaign everything changes it's almost like an Etch A Sketch you can kind of shake it up and we start all over again. And -- to -- the popular gift for children -- today -- it presents for Romney's rivals. Democrats produced a web video and Republicans could not. Resist not looking for someone who's the existence today. They're looking for someone who writes. What they. Big strong and stay true to what they said. Late this afternoon governor Romney responded to the controversy saying issues he's running on now will be the same ones in November. Running as they deserve our house -- -- Prizes. To racecar -- -- undermine the attempt to do what former Florida governor Jeb Bush called for his key endorsement today. Now is the time for Republicans to unite behind governor Romney he said Senator John McCain who has endorsed Romney agrees and argues that the continuing primary race only helps President Obama. But he's also been on the other side of the equation when he lost the nomination to George W. Bush in 2000 why is it. Difficult to drop out even when you can look at the math and intellectually know you're not going to be even. -- this drives. -- -- -- -- And that she invested so much you've worked so hard you've got this loyal cadre of people with six. Don't drop out we can still do it hope springs eternal. All the more so when the front runner fumbles and Jake Tapper ABC news Washington.

This transcript has been automatically generated and may not be 100% accurate.

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