Transcript for Outrage growing after Hallmark Channel pulls ads featuring brides kissing
Back now with the storm over an ad pulled from hallmark Channel featuring two brides kissing. Outrage on both sides tonight. Here's Rachel Scott. Reporter: Tonight, growing calls to boycott hallmark Channel this holiday season. We're here to help you have the best Christmas ever. Reporter: After the network pulled this ad featuring a same-sex couple kissing on their wedding day. We do. Reporter: A conservative group, one million moms, took issue with the ad campaign and more than 40,000 people signed this petition telling hallmark the ad didn't align with the network's, quote, "Family friendly" content. Hallmark's move prompting social media backlash. Ellen DeGeneres tweeting, "Isn't it almost 2020? What are you thinking?" And presidential candidate mayor Pete buttigieg, who is openly gay, saying, "Being family friendly means honoring love, not censoring difference." The company behind the ad, Zola, a popular wedding website service, telling ABC news it had an agreement with hallmark to air six commercials, including this one. Do you think Zola could have made planning your perfect wedding easier? Reporter: Hallmark's parent company, crown media family networks, standing by their decision, saying in a statement, the ads were distracting from the purpose of our network, which is to provide entertainment value. Tom, that company behind the ad, Zola, says they will no longer be advertising on hallmark, saying all kisses, couples, and marriages are equal celebrations of love.
This transcript has been automatically generated and may not be 100% accurate.