Presidential Election 2012: Obama, Romney Reach Out to Young Voters

Barack Obama and Mitt Romney covet crucial youth vote.
3:00 | 10/26/12

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Transcript for Presidential Election 2012: Obama, Romney Reach Out to Young Voters
Your voice, your vote. And a new abc news/"washington post" poll shows it is still a dead heat. Governor romney with a one-point edge. Tonight, each man trying to secure the most loyal viewers that could carry them over the top. And, for the president, they're young. Abc's jake tapper coverers the white house. Reporter: President obama has not taken questions from white house reporters since august, but today, he took them from mtv. What are you most worried about? Malia getting her driver's license, going out on a date or her being on facebook? I worry about facebook. Dates? That's fine, because she's got Reporter: In what seems an unprecedented full-on pop culture campaign, the president answered questions from readers of "us weekly" and appears on the cover of "rolling stone," in an interview where he described mitt romney as a bs-er. Republicans char, it all shows how this president is a frivolous celebrity, not a leader. But there he is on "jay leno," at a rally with katy perry, and on jon stewart. I am doing great. Reporter: Like the fabled thief who said he robbed banks because that's where the money is, the obama campaign says the president is going to where the voters are. Such as "inside edition." Really popular show. Reporter: Especially the young voters they need to win. The president focuses on issues like student loans and cothat sepgs. The president, in our latest poll, is winning almost two-thirds of voters under 30, and he needs them to turn out in droves. Thus, this from the first lady on "jimmy kimmel" -- election day! Up and et 'em! Reporter: Actress leno dunham from the hbo series "girls" taped this web video ad about "your first time." You want to do it with a great guy. Reporter: Your first time voting, that is. And the randy nature of that web ad illustrates the potential downside to the president that he risk seeming unserious. One other note, diane, because of the pending arrival of hurricane sandy, some events with the presidential campaign have been canceled including one with joe biden in virginia beach and one with michelle obama in new hampshire. We'll keep you posted. Diane? Thank you, jake.

This transcript has been automatically generated and may not be 100% accurate.

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