Singing Telegrams Reinvented

An American novelty makes a surprising comeback.
1:25 | 11/29/11

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Transcript for Singing Telegrams Reinvented
Finally sometimes they were funny sometimes they just made you win spots seem. Telegrams are back tonight with a twist here's ABC sure enough funds it. It was an iconic form of communication. This telegram. Announcing the first flight the start of World War I but sit in the -- of the western union curry -- made people shutter its. Remember the movie a league of their own. Support. The telegram was the -- families were notified a loved one was killed in battle. What western union executive had tried to revamp the telegram's image with this. -- This singing telegram has seen you were never -- earlier in the west union is bring you back sort of -- will soon be able to choose a singer and a song from the template. Personalize it then email machines. Cute but will another email really get our attention we tested it. First week email part of the digital message to the newsroom. -- movies and at least paying any attention at all. -- in any real. Out if you really want to get someone's attention. And -- -- is still hard to -- General -- ABC news New York.

This transcript has been automatically generated and may not be 100% accurate.

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