Video Attacking Uganda Warlord Goes Viral

Joseph Kony becomes unlikely Internet trend in campaign to stop child soldiers.
2:34 | 03/08/12

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Transcript for Video Attacking Uganda Warlord Goes Viral
If you opened your email today you may have seen the signs of something new in this 21 century world is it possible. But the most powerful army today is not military but a collection of celebrity students and ordinary people. Trying to transform human rights around the globe. Someone probably sent -- the video shining a spotlight on a brutal warlord and Africa Joseph coney. It was posted on Monday and as of this moment. It has been seen nearly forty million times is this the new way to move the world action hears and sees the city Avaya. It's a stunning YouTube sensation a true phenomenon. A viral video with an unusual mission. To bring down one of Africa's most ruthless warlords. We are going to make Joseph -- household name. -- is the leader of the Lord's Resistance Army which has terrorized -- gone -- forcing thousands of girls to become sex slaves and young boys to kill. Behind the movie a group called invisible children. Filmmaker waging his own war we want him captured and alive for the trial at the international criminal court. That's what we're asking for the film urged viewers to call email tweet 32 culture and policy makers from George Clooney to lady got got to Bill Clinton. The idea to create a celebrity army to enlist even more supporters -- And it worked the video was posted on YouTube Monday and Tuesday filmmakers say the Oprah effect -- DN. She and other stars like Justin Bieber and Ryan Seacrest tweet about it. The number of clicks skyrocketed. Passing to 25 million mark yesterday sweeping past 38 million today. -- -- -- -- -- -- -- Just watch -- here at one point 4% of all tweets -- about colonies crying. It is quite simply a phenomenon I'm aware of it. And I've been briefed on it but this movie is not without critics some say colonies guerrilla army those still dangerous is no longer terrorizing you've gone -- And United States already house 100 special forces in the region and the critics are weighing in heavily on FaceBook to. Raising questions about the faith based group behind the movie. And whether the money they're raising is going directly to the children of Uganda we do spend money on our films and -- advocacy and awareness and we're proud of that we -- not ashamed of that. His mission he says is simple. Nothing is more powerful than an idea whose time has come. Cecilia -- -- ABC news Los Angeles.

This transcript has been automatically generated and may not be 100% accurate.

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